Want to take your next Brand Activation to the next level?
Event: International College of Management Sydney – Open Day
When: August 2018
Target: Future Students
Format: Branded Kombi ‘Sound Bar’
Branding: Flip top banner, Windscreen Banner, Drivers Window Banner, Front Cabin Wall Banner, Front Vehicle Decal
Other Media: 2day FM promo vehicles & giveaways, Instagram promotion
The Kombi crew was stoked to be part of the 2day FM activation held at ICMS Open Day. Key objectives of this brand activation were to create some fun and entertainment in the outdoor lawn area with market fete stalls and comfy bean bags to chill out on. Our main target was future students and their family who came along to learn about the College program, check out the campus and meet the staff.
Nestled just a short distance from the beach, the views surrounding the historical structure of ICMS was magnificent… and the sun joined us too which made the day even more enjoyable.
2Day FM engaged our Kombi Sound Bar to supply the beats for the brand activation, so we did what we do best – our pro Kombi DJ mixing old & classic hits creating the atmosphere for the outdoor lawn area. 2Day FM brought along their 2 promo vehicles as well as super fun promo staff giving away a heap of goodies, which did not disappoint.
Custom branding was a key feature of the Kombi Sound Bar, where the client’s branding was featured on all prime positions of the Kombi.
With the convoy of branded vehicles, giveaways and awesome tunes, the brand activation area both looked & sounded impressive and had students & families entertained for hours.